Even though Apple largely won Epic v. Apple, it’s appealing
With potentially billions of dollars and some control over the App Store at stake, Apple has filed for an appeal of the ruling in its major trial against Epic. While Apple largely won that case (the company went so far as to call the ruling a “resounding victory”) with Judge Gonzalez Rogers ruling in favor of Apple in nine of the ten claims Epic brought against the company, it did lose in one important way: the judge found that Apple violated California’s anti-steering rules, and demanded that Apple let developers link to outside payment systems. That policy would have taken over in December, but it may be pushed out beyond that — and it seems that’s the point.
As part of the appeal, Apple is asking for a stay to prevent the company from having to implement the new anti-steering rules, arguing that it “will allow Apple to protect consumers and safeguard its platform while the company works through the complex and rapidly evolving legal, technological, and economic issues.” And the company’s arguments there are pretty revealing if we’re reading the document right.
For instance, Apple claims that the new anti-steering rule is unnecessary because the company had already agreed to delete the offending section of its App Store Guidelines in the Cameron v. Apple settlement, but that’s news to us: at the time, Apple only agreed to “clarify” that app developers were allowed to communicate with consenting customers, not link to outside payment systems. That clarification was widely seen by developers as a red herring. At the time, Apple didn’t say anything about deleting a section of its App Store Guidelines entirely.
It also seems like Apple is genuinely afraid that the court order would force them to open up the App Store to alternate payment mechanisms, despite what some Apple pundits have claimed. A button might actually be a button:
Apple goes on to argue that if it were forced to allow app developers to link to external payment systems, it wouldn’t be able to protect users from fraud:
There are a number of open questions about how well Apple protects App Store users — it was only this past week that the company added a feature to easily report obvious App Store scams.
The company even cites a blog post from (and The Kupon4U’s story about) Paddle, a would-be rival to Apple’s in-app payments that emerged after the Epic v. Apple ruling, using it to illustrate one possible threat to consumers. Not because of its lower fees, of course, but because “In contrast to Apple’s strict rules surrounding privacy, that developer intends to provide access to user email addresses.”
Other arguments are raised as well, which you can read in full in the document embedded at the bottom of this post. Overall, the company says that the “precipitous implementation of this aspect of the injunction would upset the careful balance between developers and customers provided by the App Store, and would irreparably harm both Apple and consumers.”
Apple also cites a previous case, Ohio v. AmEx, as evidence that transaction platforms like the App Store can promote competition despite steering restrictions. (AmEx doesn’t double as a software marketplace, though.)
It’s important to note that Apple has only filed for appeal; we don’t know if the court will grant the appeal — and the stay— just yet. When the ruling originally hit in in September, Apple said at the time that it hadn’t decided whether to appeal.
For its part, Epic announced its intent to appeal on the same day Judge Gonzalez Rogers issued her order and permanent injunction against Apple. It was clear from the beginning that Epic wasn’t happy.
Epic CEO Tim Sweeney issued his response to the appeal, and it’s pretty much what you’d expect:
